We created a new kind of car commercial.

Brand-integrated entertainment

Cutting to the Chase with Genesis

Brand integration as entertainment with this three part series on Donut Media entitled “Art of the Stunt”.

The series goes deep into the process of making movie level automotive action and has fun while doing it. GenPop alongside Donut Media, assembled a team including world class stunt coordinator Robert Nagle (Fast Five, Drive) as well as gifted wheelman, Tanner Foust (Ford v Ferrari, The Bourne Legacy) to craft an insane stunt film shot on location, and featuring automotive action worthy of its own web series. Director: Ben Conrad | Editorial: Volkert Besseling