Bruno Mars

We showed that less is indeed more.

Design and Animation

“Gif-able” Means Good

We worked with Bruno Mars and director Jonathan Lia to create a style that works in the era of the gif.

We created the aesthetic by designing and implementing traditional cell animation, overlaid on a minimalist set that could be implemented dynamically on any media platform. 1 billion YouTube views later, “That’s What I Like” continues to trend as a relatable reference point for shareability, and is without a doubt, part of the cultural lexicon.