About the project

We launched the first ever tech product for a 117 year-old icon.

Gillette Labs launched its first tech-based product, aiming to revolutionize grooming with intelligent, beautifully designed devices. Our 360-degree, multi-platform campaign, created with Works Collective and Public Address, used evocative visuals and messaging to highlight the product’s innovation and sensory appeal across broadcast, out-of-home, print, and digital.