BMW | Initiation
BMW | Initiation
About the project
The first-ever BMW M4 was “initiated” into the BMW family by drifting through a one-of-a-kind racecourse built entirely of enthusiasts’ BMWs.
Cannes 2017 Shortlist
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OOMI is a creative studio that launches brands, creates brands, helps launch an entire new product, makes films, works on films, makes animations, works on very big concerts, makes very popular videos on the internet, many times over, and other projects.
Press
Los Angeles
1554 16th Street
Santa Monica, CA 90404
310 945 4181
Jeremy Nocon, Managing Director
jeremy@oomi.co
The first-ever BMW M4 was “initiated” into the BMW family by drifting through a one-of-a-kind racecourse built entirely of enthusiasts’ BMWs.
Cannes 2017 Shortlist